Games
I had the privilege of designing for renowned brands such as Disney, DreamWorks Animation, Sony Pictures Animation, 20th Century Fox, Mattel, and DHX Media and Activision.
Team
Multiple Teams
Role
UX UI, Creative Direction
Date
2003 — 2015
I played a pivotal role in translating style guides from major studios to crafting production-ready game UI assets, as well as helping with UX and game mechanics.
I played a pivotal role in integrating style guides from major studios like Disney, DreamWorks Animation, Sony Pictures Animation, 20th Century Fox, Mattel, and DHX Media. This involved meticulously translating their branding elements and design aesthetics into cohesive game UI components, ensuring consistency and fidelity to each studio's visual identity across various digital platforms and interactive experiences. Additionally, I contributed to game mechanics by providing insights during the design process, conducted testing to optimize user experience, and offered production notes to producers to ensure alignment with creative vision and technical feasibility.
I collaborated with Gogii Games on Hidden Hijinx, a hidden object game inspired by Disney IP. I led the creation of branding, game UX UI, and most visual elements for this title.
In my role for the Hidden Hijinx project with Gogii Games, I served as the driving force behind the creative direction and all aspects of game's UX UI design. Leading the charge, I conceptualized and executed the overarching vision for the game, ensuring that it captured the essence of the Disney IP while delivering an engaging and immersive experience for players. From the early stages of ideation to the final implementation, I meticulously crafted every aspect of the game's user interface, focusing on intuitive navigation, visually appealing design elements, and seamless interaction patterns. Additionally, I collaborated closely with the development team to integrate game mechanics seamlessly into the user experience, conducting thorough testing and providing detailed production notes to producers to ensure the top notch quality.
Some other knick knacks I did the Game UI and creative direction for — SlugTerra, Star Kid and Strawberry Shortcake.
Working as a game UX UI designer and creative lead at Cupcake Digital was an incredibly fun and rewarding experience. I had the privilege of collaborating on titles featuring some of the most beloved IPs in the entertainment industry. From iconic characters to captivating storylines, each project presented a unique creative challenge that allowed me to bring my passion for design to life. Whether it was crafting intuitive user interfaces or infusing the games with engaging visuals — I had a blast!
