Jesse Dubberke · 25 years · New Brunswick, Canada

SeniorProductDesigner & AI builder

I design the system, then I build it — the product, the brand, and the AI underneath. A senior product designer who ships the production code, and shipped an AI platform solo.

  • 01AI platform — designed, coded, shipped solo
  • 8platforms — one agent publishes to all of them
  • 25years of product design underneath
Selected work Flagship — Desklight Resume

Selected work — designed, then built.

Current · 2026
Jesse DubberkeSenior PD · AI
AI marketing platform — designed & built, solo

Desklight

Allie — an AI ops agent that runs a brand’s content calendar end to end.

Read the case study 25 years · Canada + US · remote
02
Brand identity · creative direction

Link Title

A complete brand system, 2026

A ground-up rebrand for a real-estate title company — the layered-house mark, a five-role colour architecture, a Bricolage Grotesque + Inter type system, a custom gradient icon set, and the applications: web, print, social, letterhead, and a templated deck system. Design direction, end to end.

Brand systemLogo & wordmarkColour architectureIconography
View Link Title

The engine — six disciplines, one practice.

Capabilities
01
Strategy

Positioning, competitive analysis, deciding what to build.

02
Systems

Design tokens, component libraries, the architecture underneath.

03
Brand

Identity, colour architecture, typography, the mark.

04
Product & UI

Data-dense, fintech-grade interfaces. Dashboards, flows, the app.

05
Front-end

React, Astro, production HTML email. I ship what I design.

06
Applied AI

Agentic tool-use, generative pipelines, identity-lock. The moat.

A career in motion.

5 eras · 25 years
2003 2016 2022 2024 2026
2003–2016

Creative Director Game UX·UI

Disney · DreamWorks · Sony · Fox · Mattel

A decade of licensed-IP game UX·UI — shipping console and mobile titles for the studios that built the characters.

13 years · licensed IP
2016–2022

Product / UX·UI Designer

Dovico

Time-tracking SaaS across web and mobile — dense enterprise interfaces, and the grind of real product work at scale.

6 years · web + mobile
2022–2023

Senior Product Designer rebrand + UX·UI

Voxtur Wealth

A real-estate wealth platform — the rebrand and the product UX·UI, end to end. Property-asset portfolios in motion.

Wealth platform · rebrand + product
2024–2026

Product Designer / UX·UI built Atlantic DS

Atlantic Lottery

Eight products on one design system, serving 500K+ users. The systems-thinking years — consistency as a feature.

500K+ users · 8 products
2026–now

Senior Product Designer & AI builder

Desklight · Link Title

Designed and built Desklight — an AI marketing-ops platform — solo. The product, the brand, the agent, and the code underneath.

Solo build · shipped
2003
The start
2003
2026
What's next

Let's build something that ships.

Resume LinkedIn Desklight