Jesse Dubberke · 25 years · New Brunswick, Canada
I design the system, then I build it — the product, the brand, and the AI underneath. A senior product designer who ships the production code, and shipped an AI platform solo.
Allie — an AI ops agent that runs a brand’s content calendar end to end.
I designed and built Pixal, a desktop studio that makes local AI image, video and sound generation usable. Then I used it to art-direct ASTRA BLACK, a creature-card game with 88 creatures and a five-rival story, live in the browser on phone and desktop. Forge, the pipeline between the two, is in development.
A ground-up rebrand for a real-estate title company — the layered-house mark, a five-role colour architecture, a Bricolage Grotesque + Inter type system, a custom gradient icon set, and the applications: web, print, social, letterhead, and a templated deck system. Design direction, end to end.
Positioning, competitive analysis, deciding what to build.
Design tokens, component libraries, the architecture underneath.
Identity, colour architecture, typography, the mark.
Data-dense, fintech-grade interfaces. Dashboards, flows, the app.
React, Astro, production HTML email. I ship what I design.
Agentic tool-use, generative pipelines, identity-lock. The moat.
Sixteen years of game UX/UI and creative direction on licensed IP for Disney, DreamWorks, Sony, Fox, and Mattel — leading design teams of 8+ and shipping six mobile games, one a worldwide hit.
2M+ downloads · licensed IPDesigned ShowUp, a new B2B SaaS product, from research to shipped flows — a new revenue stream — and owned UX/UI for the flagship Timesheet product across web and mobile.
6 years · web + mobileLed design for Lender Direct — a B2B SaaS platform for mortgage lenders serving 150+ enterprise clients — then promoted to rebuild voxtur.com and harmonize the brand across four subsidiaries.
150+ clients · promoted to DirectorBuilt Atlantic DS from zero on Fluent 2, accessibility-first — the acknowledged modernization path for products serving 500K+ users — and designed on ALC’s first agile team.
500K+ users · Fluent 2Designed and built Desklight — an AI marketing-ops platform — solo. The product, the brand, the agent, and the code underneath.
Solo build · shipped