Jesse Dubberke · 25 years · New Brunswick, Canada

SeniorProductDesigner & design engineer

I design the system, then I build it — the product, the brand, and the AI underneath. A senior product designer who ships the production code, and shipped an AI platform solo.

  • 01AI platform — designed, coded, shipped solo
  • 8platforms — one agent publishes to all of them
  • 25years of product design underneath
Selected work Flagship — Desklight Resume

Selected work — designed, then built.

Current · 2026
Jesse DubberkeSenior PD · AI
AI marketing platform — designed & built, solo

Desklight

Allie — an AI ops agent that runs a brand’s content calendar end to end.

Read the case study 25 years · Canada + US · remote
02
Brand identity · creative direction

Link Title

A complete brand system, 2026

A ground-up rebrand for a real-estate title company — the layered-house mark, a five-role colour architecture, a Bricolage Grotesque + Inter type system, a custom gradient icon set, and the applications: web, print, social, letterhead, and a templated deck system. Design direction, end to end.

Brand systemLogo & wordmarkColour architectureIconography
View Link Title

The engine — six disciplines, one practice.

Capabilities
01
Strategy

Positioning, competitive analysis, deciding what to build.

02
Systems

Design tokens, component libraries, the architecture underneath.

03
Brand

Identity, colour architecture, typography, the mark.

04
Product & UI

Data-dense, fintech-grade interfaces. Dashboards, flows, the app.

05
Front-end

React, Astro, production HTML email. I ship what I design.

06
Applied AI

Agentic tool-use, generative pipelines, identity-lock. The moat.

A career in motion.

5 eras · 25 years
2000 2016 2022 2024 2026
2000–2016

Creative Director Game UX/UI

Gogii Games · Cupcake Digital

Sixteen years of game UX/UI and creative direction on licensed IP for Disney, DreamWorks, Sony, Fox, and Mattel — leading design teams of 8+ and shipping six mobile games, one a worldwide hit.

2M+ downloads · licensed IP
2016–2022

Product / UX/UI Designer

Dovico

Designed ShowUp, a new B2B SaaS product, from research to shipped flows — a new revenue stream — and owned UX/UI for the flagship Timesheet product across web and mobile.

6 years · web + mobile
2022–2023

Senior Product Designer then Director of Brand Marketing

Voxtur

Led design for Lender Direct — a B2B SaaS platform for mortgage lenders serving 150+ enterprise clients — then promoted to rebuild voxtur.com and harmonize the brand across four subsidiaries.

150+ clients · promoted to Director
2024–2026

Product Designer / UX/UI built Atlantic DS

Atlantic Lottery

Built Atlantic DS from zero on Fluent 2, accessibility-first — the acknowledged modernization path for products serving 500K+ users — and designed on ALC’s first agile team.

500K+ users · Fluent 2
2026–now

Senior Product Designer & design engineer

Desklight · ALAW

Designed and built Desklight — an AI marketing-ops platform — solo. The product, the brand, the agent, and the code underneath.

Solo build · shipped
2000
The start
2000
2026
What's next

Let's build something that ships.

Resume LinkedIn Desklight