Jesse Dubberke
Senior Product Designer · Design Engineer
Twenty-five years designing products — I write the code that ships them, and I built an AI platform solo.
Twenty-five years in digital product, 10+ of them in B2B SaaS, across design systems and brand. I build the system, then I ship it: most recently Desklight, a SaaS platform designed and coded solo, with a public design system. Deep experience in regulated, workflow-dense environments (gaming compliance, legal and mortgage servicing), accessibility-first, and fluent with the engineers I sit beside.
Experience
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Desklight
May 2026 — nowFounder, Product Design & Engineering
- Designed and built a SaaS platform end to end, solo: product, brand, design system, and the production code (React, Node/Express, Supabase/Postgres). Deployed and running.
- The design system is public: Lumen (lumen.desklight.ai) — documented foundations and 30+ components in dark and light, with an OKLCH colour engine that turns two hex values into a WCAG-safe palette.
- Built an AI ops agent on Claude’s agentic tool-use loop. It takes a brief over email or chat and publishes on-brand graphics to 8 platforms.
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ALAW
Jan — May 2026Marketing Director, Creative Services (contract)
- Directed brand and creative across a national law firm and its sibling brands, reporting to the CMO and partnering with the CEO.
- Modernized legacy assets at scale: rebranded 14 product decks via a custom XML pipeline — a complete visual refresh with every chart and signed-off number held 1:1.
- Built self-serve internal tools in production HTML, including email-signature generators that reconcile Classic and New Outlook rendering firm-wide.
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Atlantic Lottery Corporation
May 2024 — Jan 2026Product Designer / UX/UI Designer
- Built Atlantic DS from zero on Microsoft Fluent 2, accessibility-first (WCAG 2.1/2.2). After a baseline review of the aging legacy system, it was acknowledged as a real modernization option for products serving 500K+ users.
- Design lead for the registration and onboarding squad in a regulated environment: redesigned FINTRAC-compliant registration with ID-scan integration, embedded with the Product Owner in agile delivery.
- Wrote a Photoshop automation that generated the full iGames tile library for the Casino lobby rebuild, displacing an outside vendor quote of roughly $250K.
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Equinox East
May 2023 — May 2024UX/UI Consultant (freelance)
- Independent product and UX/UI consulting for B2B clients, including the Alita Group brand system (legal tech) and AskBob AI: brand, mascot, website, and product deck for an LLM product.
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Voxtur
Apr 2022 — May 2023Senior Product Designer, promoted to Director of Brand Marketing
- Led design for Lender Direct, a new B2B SaaS platform for mortgage lenders serving 150+ enterprise clients: flows, wireframes, prototypes, UX copy, and the design system engineering shipped from. Launched with United Wholesale Mortgage.
- Promoted to rebuild voxtur.com from the ground up — stakeholder interviews and a Notion product wiki into IA, wireframes, and high-fidelity, then implementation with the dev team — and to lead brand harmonization across four subsidiaries.
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Dovico
Jun 2016 — Apr 2022Product / UX/UI Designer
- Designed a new B2B SaaS product, ShowUp, from research and PRDs through shipped flows, opening a new revenue stream; owned UX/UI for the flagship Timesheet product across web and mobile.
- Ran moderated Zoom usability sessions with Timesheet users, testing redesigned task flows for time-on-task; shipped the improvements to production.
- Modernized legacy task flows from wireframe to prototype to production, and rebuilt user onboarding with coaching from Wes Bush (Product-Led Growth).
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Cupcake Digital
2014 — 2016Creative Director / UX/UI
- Designed kids’ game UX/UI for licensed IP — Strawberry Shortcake, SlugTerra, Star Kid.
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Gogii Games
2008 — 2014Creative Director · UX/UI
- Player-coach leadership: led and mentored design teams of 8+ across licensed titles for Disney, DreamWorks, Sony, Fox, and Mattel. Shipped 6 mobile games with 2M+ combined downloads, one a worldwide hit that took the studio to GDC, and built its production pipelines.
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Infiknowledge
2003 — 2008Lead Artist / UX/UI
- Lead artist and interface design across interactive products.
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HeyNetwork
2000 — 2003Artist / 3D Animator
- Where the twenty-five years start: artist and 3D animator.