Jesse Dubberke
Senior Product Designer · Design Engineer
I design the system — and I ship the code.
Twenty-five years in digital product, 10+ of them in B2B SaaS, across design systems and brand. I build the system, then I ship it: most recently Desklight, a SaaS platform designed and coded solo, with a public design system. Deep experience in regulated, workflow-dense environments (gaming compliance, legal and mortgage servicing), accessibility-first, and fluent with the engineers I sit beside.
Experience
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Desklight
May 2026 — presentdesklight.ai · Remote
Founder, Product Design & Engineering
- Designed and built a SaaS platform end to end, solo: product, brand, design system, and the production code (React, Node/Express, Supabase/Postgres). Deployed and running.
- Built Lumen (lumen.desklight.ai), the public design system: 32 components, 14 foundations, dark and light themes, and interactive tools for spacing, motion, response and recovery.
- Built Allie’s 32-tool agent across email and chat, with Engram memory that compresses, deduplicates and prunes brand knowledge; connected planning, creation and scheduling to an editable workflow.
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ALAW
Jan — May 2026National law firm, five-brand portfolio
Marketing Director, Creative Services (Contract)
- Directed brand and creative across the firm and its sibling brands, reporting to the CMO and partnering with the CEO.
- Built the Link Title brand from zero for the launch of linktitle.com: mark, five-role color system, type, custom icons, and templates.
- Modernized legacy assets at scale: rebranded 14 product decks via a custom XML pipeline, a complete visual refresh with every chart and signed-off number held 1:1.
- Built self-serve internal tools in production HTML, including email-signature generators that reconcile Classic and New Outlook rendering firm-wide.
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Atlantic Lottery Corporation
May 2024 — Jan 2026Moncton, NB
Product Designer / UX/UI Designer
- Built Atlantic DS from zero on Microsoft Fluent 2, accessibility-first (WCAG 2.1/2.2). After a baseline review of the aging legacy system, it was acknowledged as a real modernization option for products serving 500,000+ users.
- Design lead for the registration and onboarding squad in a regulated environment: redesigned FINTRAC-compliant registration with ID-scan integration, embedded with the Product Owner in agile delivery.
- Wrote a Photoshop automation that generated the full iGames tile library for the Casino lobby rebuild, displacing an outside vendor quote of approximately $250K.
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Equinox East
May 2023 — May 2024Remote
UX/UI Consultant (Freelance)
- Independent product and UX/UI consulting for B2B clients, including the Alita Group brand system (legal tech) and AskBob AI: brand, mascot, website, and product deck for an LLM product.
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Voxtur
Apr 2022 — May 2023Tampa, FL (remote)
Senior Product Designer, promoted to Director of Brand Marketing
- Led design for Lender Direct, a new B2B SaaS platform for mortgage lenders serving 150+ enterprise clients: flows, wireframes, prototypes, UX copy, and the design system engineering shipped from. Launched with United Wholesale Mortgage.
- Promoted to rebuild voxtur.com from the ground up (stakeholder interviews and a Notion product wiki into IA, wireframes, and high-fidelity, then implementation with the dev team) and to lead brand harmonization across 4 subsidiaries.
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Dovico
Jun 2016 — Apr 2022Time-tracking SaaS
Product / UX/UI Designer
- Designed a new B2B SaaS product, ShowUp, from research and PRDs through shipped flows, opening a new revenue stream; owned UX/UI for the flagship Timesheet product across web and mobile.
- Ran moderated Zoom usability sessions with Timesheet users, testing redesigned task flows for time-on-task; shipped the improvements to production.
- Modernized legacy task flows from wireframe to prototype to production, and rebuilt user onboarding with coaching from Wes Bush (Product-Led Growth).
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Gogii Games
2008 — 2014Moncton, NB
Creative Director · UX/UI
- Player-coach leadership: led and mentored design teams of 8+ across licensed titles for Disney, DreamWorks, Sony, Fox, and Mattel. Shipped 6 mobile games with 2M+ combined downloads, one a worldwide hit that took the studio to GDC, and built its production pipelines.
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Earlier Roles
2000 — 2016- Creative Director / UX/UI, Cupcake Digital (2014–2016) · Design Consultant (2015–2016) · Lead Artist / UX/UI, Infiknowledge (2003–2008) · Artist / 3D Animator, HeyNetwork (2000–2003).