Designed, then built.
Twenty-five years across product, brand, and applied AI — led by the current work, with the long track record underneath.
Current
- 01 AI marketing platform — designed and built, solo2026
Desklight
Allie — an AI ops agent that runs a brand’s content calendar end to end. Brief her in an email or a chat; she learns the brand’s taste, generates the on-brand graphic, writes the copy, and publishes. I designed her and I wrote her — every layer.
- 02 Brand identity & system — creative direction2026
Link Title™
A ground-up rebrand for a real-estate title company — a complete identity system: the mark, a five-role colour architecture, a Bricolage Grotesque + Inter type system, a gradient-tuned icon set, and the templates it all ships through.
More studies are on the way — 25 years of product, design systems, brand, and game UX·UI getting written up properly. The resume has the full arc.