Tuxy
Elevating Tuxy's Sportswear Brand with Customized Suit Branding and Comprehensive Style Guidelines.
Team
Tuxy
Role
Visual Designer, Branding
Date
November 2020
Crafting Tuxy's suit brand identity and curating a sophisticated style guide — tailored for lookbooks, social media platforms, and sales-driven email campaigns.
As the visionary behind Tuxy's design initiatives, I took the helm in shaping the identity of the esteemed sportswear brand. Leading the charge, I orchestrated the development of distinctive branding strategies tailored to each unique Tuxy suit collection. Drawing upon my extensive background in branding and visual identity, I meticulously crafted a comprehensive style guide in InDesign. This guide served as a beacon of consistency, ensuring that every facet of Tuxy's diverse product range resonated harmoniously with the brand's core values of versatility, performance, and unparalleled style. From meticulously selected color palettes to thoughtfully curated typography and logo application guidelines, each element was painstakingly designed to captivate Tuxy's target demographic and reinforce its standing as an industry trailblazer in the realm of sportswear excellence.
Crafting Tuxy's Suit Branding —Guidelines for Success, Scaling, Print and Social Channels.
Developing an in-depth style guide for Tuxy was a strategic move to ensure consistency and coherence across all branding touchpoints. By meticulously documenting guidelines for typography, color palette, imagery, and logo usage, we aimed to provide a comprehensive roadmap for scaling the suit branding to various mediums, including print, social media, and email campaigns.
Designing Tailored Product Launch Email Campaigns for Tuxy in Klaviyo.
Designing Tuxy's product launch and sales email campaigns in Klaviyo was a dynamic endeavor aimed at capturing audience attention and driving engagement. With a focus on delivering compelling visuals and persuasive messaging, each email campaign was meticulously crafted to align with Tuxy's brand identity and resonate with its target audience.
Tailored Social Posts / Ad Templates: Amplifying Tuxy's Brand Story on Instagram and Facebook.
Using the comprehensive style guide developed for Tuxy, I meticulously crafted templates tailored to suit various social media platforms and promoted advertisements. These templates not only reflect the brand's identity consistently but also ensure a cohesive visual presence across channels like Instagram and Facebook. By leveraging the guidelines laid out in the style guide, I ensured that every social post and ad aligns seamlessly with Tuxy's brand story.
Showcasing Style — Designing Tuxy's Complete Product Line Lookbook with InDesign.
From meticulously selecting imagery that captures the essence of each garment to designing layouts that resonate with Tuxy's brand identity, this project involved a careful balance of creativity and precision. The Lookbook serves as a showcase of Tuxy's signature style, offering customers an immersive glimpse into the world of modern and sophisticated apparel.
